It's saturday. It's sunny outside and I'm inside:). I'm reading a book about RyanAir and Michael O'leary. It's pretty interesting to read how RyanAir started and grew to what it is today. Their website does not look very good at first sight, but it works! I don't think their website matters as much as the product. If the product is good, it will sell itself. So the key is to make the product amazing. (I just read Purple Cow by Seth Godin.. again).

Norwegian is selling about 68% of all ticket sales online. We must be doing something right. The conversion rate is at 10% which will improve when we get our new purchasing process ready..

Another day at work. Everybody in Norway is on vacation.. It's unbelievable.. Nobody is working.. amazing.. Today I left work at 5pm, I drove home and relaxed for about 30 minutes.
 
After that Hansa and Silje picked me up. We spent the afternoon at Tryvann which is located 10 minutes outside the Oslo City Center. It's a little paradise few minutes from downtown Oslo..We made a bondfire and ate shrimp and drank white wine. Amazing... It almost felt like I was on vacation.. It was Sveinung, H.C., Hansa and Silje. We went swimming and had a great time. ..

It's 20:20 on sunday. Another weekend of relaxation. Ate dinner at Sindre's house on friday and went to a seafood gettogether at Even's place. Met some ex-PLU'ers and some other people. Right now I'm watching a soccer match on TV. Norwegian is introducing a couple of new winter destinations in a few weeks and I'll be working on some online campaigns for the new destinations.

It's 2:00 AM on saturday. I just got home from a night on the town. We went to see Spiderman 2. Fun movie, but nothing special. Learned alot about Google adwords today. Learned how to track conversion rates. Marketing on Google Adwords has an extremely low customer acquisition cost. Lower than almost any other marketing form. It's amazing. It's all good. Overall, I had a pretty good day today:)

What a great day at work. I was going golfing this weekend, but I missed on the date. It wasn't this weekend! Going downtown to drink some beer with Steinar and maybe Louise.

At work today, I attended a meeting to discuss e-mail content. I also worked on improving some pages on www.norwegian.no. I looked at affiliate programs and reviewed the new purchasing process for our consumer site.

This has not been my most effective day at work:).. but then again I worked last night as well.