Things are moving along. I'm still waiting for the perfect apartment in Stockholm. Until then I'll be travelling back and forth between Oslo, Stockholm and Gothenburg. It's pretty tiring, but at least I get som travel experience.
Conversion rate is a the keyword of the week. Take a look at www.conversionchronicles.com . Pretty interesting reading. I also found out this week that a large ferry company in Scandinavia has approx. 0,5% conversion rate. This means that very few of their visitors end up with a purchase.
If 100 people visited the site, and the conversion rate was 10%, 10 people would end up with a purchase. If the conversion rate was 5%, 5 people would end up with a purchase. If the conversion rate was 1%, 1 person would end up buying. With a conversion rate of 0,5.. VERY few sales are made. Now consider making some simple changes that would triple the conversion rate.. how much would that be worth over a one-year period?
I did a quick review of the site and identified some simple quick-wins that will help the conversion rate. If you're interested in learning more about this, send me an e-mail at email@example.com ;)
No new books read this week. I'm still working on Seth Godins, Free Prize inside book.