Oops. Pretty bad day today. I drove my car off the road and into a tree. It was raining and it the road was slippery. The car was in pretty bad shape after the accident, but I was OK. Right before I drove off the road I heard on the radio that Sweden's King, Carl Gustav, had just had a traffic accident. His car looked better than mine:)

On another note, here's a great quote from Perry Marshall about Google Adwords:

This is about getting in front of people who are looking for what you sell right this moment and getting them to respond. It's about understanding your audience, refining your sales message, perfecting your sales process and determining your Return on Investment, faster than ever before in the history of marketing - and doing all of this for a very modest sum of money.

As you probably know, my girlfriend is on an interesting expedition to the Arctis. She's doing research on what has actually happen up there. A journalist from Aftonbladet is part of the expedition. She has her own blog: http://www.nordpolen.blogspot.com/ .

On Monday, August 15th, we're launching the next version of www.studentrabatt.no! You can check out the next version at www.studentrabatt.no/str2 . The new version has a cleaner design and more intuitive navigation. The new version will also launch in Sweden in a few weeks. It's fun to see that our hobby project from 2000 is still going strong. Data-entry is not very exciting, but the site is now more or less updated:)

Back in Gothenburg. Tomorrow my girlfriend is starting her journey towards the North Pole:) The boat has a tracking system so I can see where she is at all times. For the location of the boat(delayed 24 hours), click here.

Last week I came back from a week on the Algarve coast of Portugal. We spent a few days on Tavira Island and then we drove to Sagres on the tip of Portugal. It was a great vacation.

I've spent the last two days moving out of my apartment, working and reading about what will most likely be my new home. It turns out that the place I'm moving to is a modern, ecological part of Stockholm where resource effectiveness is the focus. If you read Norwegian, you can read more here. Pretty interesting. Now I'm selling off my polluting car (it's a pretty good deal I think) and moving to a environment-friendly neighborhood in the peaceful country of Sweden:) I just spent alot of money to replace the brakes on the car and fixed some other problems. I took the car to a Mercedez shop in Sweden so I think I saved a lot of money.

Other then that, I've read a lot about web project management the last couple of days. If you work with internet projects and you haven't read this book, you've missed out. I wish I read it years ago. Alot of the things in the book are obvious and the book confirms some of my opinions on old-fashion IT project management. The book also addresses some major issues when it comes to early stage "brainstorming".