On Monday, August 15th, we're launching the next version of www.studentrabatt.no! You can check out the next version at www.studentrabatt.no/str2 . The new version has a cleaner design and more intuitive navigation. The new version will also launch in Sweden in a few weeks. It's fun to see that our hobby project from 2000 is still going strong. Data-entry is not very exciting, but the site is now more or less updated:)

Back in Gothenburg. Tomorrow my girlfriend is starting her journey towards the North Pole:) The boat has a tracking system so I can see where she is at all times. For the location of the boat(delayed 24 hours), click here.

Last week I came back from a week on the Algarve coast of Portugal. We spent a few days on Tavira Island and then we drove to Sagres on the tip of Portugal. It was a great vacation.

I've spent the last two days moving out of my apartment, working and reading about what will most likely be my new home. It turns out that the place I'm moving to is a modern, ecological part of Stockholm where resource effectiveness is the focus. If you read Norwegian, you can read more here. Pretty interesting. Now I'm selling off my polluting car (it's a pretty good deal I think) and moving to a environment-friendly neighborhood in the peaceful country of Sweden:) I just spent alot of money to replace the brakes on the car and fixed some other problems. I took the car to a Mercedez shop in Sweden so I think I saved a lot of money.

Other then that, I've read a lot about web project management the last couple of days. If you work with internet projects and you haven't read this book, you've missed out. I wish I read it years ago. Alot of the things in the book are obvious and the book confirms some of my opinions on old-fashion IT project management. The book also addresses some major issues when it comes to early stage "brainstorming".

I'm moving to Stockholm in October! I bought an apartment in Hammarby Sjøstad which is located close to the center of Stockholm:)

Things are moving along. I'm still waiting for the perfect apartment in Stockholm. Until then I'll be travelling back and forth between Oslo, Stockholm and Gothenburg. It's pretty tiring, but at least I get som travel experience.

Conversion rate is a the keyword of the week. Take a look at www.conversionchronicles.com . Pretty interesting reading. I also found out this week that a large ferry company in Scandinavia has approx. 0,5% conversion rate. This means that very few of their visitors end up with a purchase.

If 100 people visited the site, and the conversion rate was 10%, 10 people would end up with a purchase. If the conversion rate was 5%, 5 people would end up with a purchase. If the conversion rate was 1%, 1 person would end up buying. With a conversion rate of 0,5.. VERY few sales are made. Now consider making some simple changes that would triple the conversion rate.. how much would that be worth over a one-year period?

I did a quick review of the site and identified some simple quick-wins that will help the conversion rate. If you're interested in learning more about this, send me an e-mail at philip@studentrabatt.no ;)

No new books read this week. I'm still working on Seth Godins, Free Prize inside book.