tirsdag, mai 30, 2006

Have you ever wondered what people search for

I knew about Google Labs. Now Microsoft has launched a new lab too. In both labs you can see what's coming next.

Microsoft has a pretty cool tool that gives you information about what people search for after their initial search. Let's say you search for "Pharmacy". The next term a person is likely to search for is onlinepharmacy and then drug, medication, drugstore and Walgreen.

This prediction tool is useful for keyword research, but also for news reporting and brand research. Walgreen obviously has a pretty strong brand recognition when it comes to pharmacy stores.

Alot of interesting tools from Microsoft. Too bad it's not available in Norwegian

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