It's been another great day. Today I experienced some of the fastest racing boats in the world. It was amazing. I was invited by Color Line to view the event from the VIP seats:)

The "Spirit of Norway" lead most of the race but experienced some engine problems and had to forefit.

After the race I ate lunch with H.C and then went to his office and played some XBOX. His new company is about to take off. Whoever is reading this should visit www.gamexplore.com :)

It's saturday. It's sunny outside and I'm inside:). I'm reading a book about RyanAir and Michael O'leary. It's pretty interesting to read how RyanAir started and grew to what it is today. Their website does not look very good at first sight, but it works! I don't think their website matters as much as the product. If the product is good, it will sell itself. So the key is to make the product amazing. (I just read Purple Cow by Seth Godin.. again).

Norwegian is selling about 68% of all ticket sales online. We must be doing something right. The conversion rate is at 10% which will improve when we get our new purchasing process ready..

Another day at work. Everybody in Norway is on vacation.. It's unbelievable.. Nobody is working.. amazing.. Today I left work at 5pm, I drove home and relaxed for about 30 minutes.
 
After that Hansa and Silje picked me up. We spent the afternoon at Tryvann which is located 10 minutes outside the Oslo City Center. It's a little paradise few minutes from downtown Oslo..We made a bondfire and ate shrimp and drank white wine. Amazing... It almost felt like I was on vacation.. It was Sveinung, H.C., Hansa and Silje. We went swimming and had a great time. ..

It's 20:20 on sunday. Another weekend of relaxation. Ate dinner at Sindre's house on friday and went to a seafood gettogether at Even's place. Met some ex-PLU'ers and some other people. Right now I'm watching a soccer match on TV. Norwegian is introducing a couple of new winter destinations in a few weeks and I'll be working on some online campaigns for the new destinations.

It's 2:00 AM on saturday. I just got home from a night on the town. We went to see Spiderman 2. Fun movie, but nothing special. Learned alot about Google adwords today. Learned how to track conversion rates. Marketing on Google Adwords has an extremely low customer acquisition cost. Lower than almost any other marketing form. It's amazing. It's all good. Overall, I had a pretty good day today:)